The project ArqueoMallorca

The idea of developing the Strategic plan was born at the Seminar on “strengthening Mallorca’s archaeological heritage as a means of driving rural development”, held in Montuïri on 10 and 11 April 2014. As a result of this seminar, a working group was created. This is formed of professionals from the field of archaeology as well as people involved in the different levels of government and actors from the tourism sector. Its objective was to prepare a strategic plan to promote the island’s archaeological heritage, under the name ArqueoMallorca, based on the following premises:

  • Mallorca’s archaeological heritage is one of the least known cultural elements amongst the island’s population, tourists and the different economic and tourism actors, even though it has a great wealth of it.
  • The diversity of remains and their particular characteristics mean that our heritage has a sociocultural and economic potential in itself. Combined with other cultural elements such as gastronomy, architecture or scenery, they can contribute to development, both locally and of the island as a whole. This allows us to propose some very interesting ideas for residents and visitors.

It is precisely this economic, cultural and social potential that the plan aims to develop and showcase.

ArqueoMallorca is promoted by the Associació Mallorca Rural, a non-profit organisation dedicated to rural development in Mallorca that was established in 2002 and took shape as a Local Action Group to manage the LEADER+ Community Initiative, a rural development programme cofinanced by the European Union. Its objectives include achieving the involvement and commitment of all actors, including public administrations, private bodies and other associations, in order to work towards the rural development of Mallorca.

Subsequently, on 27 November 2009 as a result of a Decision by the deputy-chair of FOGAIBA, the Associació Mallorca Rural was designated as a Local Action Group to manage Axis 4 LEADER of the Rural Development Programme of the Balearics


Axes of the project
Bring together different professionals from the sector and from related sectors or sectors of interest (including public administrations and the private sector, especially tourism) to network
  • Establish and agree a comprehensive strategy to showcase the heritage resources.
  • Develop tools to attain widespread dissemination of the island’s wealth of heritage.
  • Create a stable structure to make it possible to manage existing heritage resources in a more ordered fashion.
Identify existing heritage resources and analyse their social, cultural and economic potential.
  • Publicise and consolidate culture / heritage tourism as an important value for the island
  • Create a website to promote archaeological heritage, and put into action various profiles on different social networks
Develop a unified proposal to boost and reappraise Mallorca’s archaeological heritage.
  • Design a collection of activities and workshops that, as well as developing a publicity plan, also involves brining archaeology to different levels and/or sectors of society
  • Publicise the project internationally as an example of best practice in sustainable tourism
Development of the project
Brand and website design
0%
Creating the product: itineraries and workshops
0%
Accessions to management protocols
0%
Drafting strategic plan
0%

Acknowledgements:

Bea Palomar: Archaeologist from the Sencelles-Costitx Archaeological Route. Bernat Font: Director of the S’Illot excavations. Biel Pons Homar: Head of the Department of the Vice-Presidency of Culture, Heritage and Sports of the Mallorca Island Council. Mallorca Island Council and the Eurolocal Mallorca consortium. David Javaloyas: Assistant Lecturer in the area of Prehistory of the Department of Historical Sciences and Theory of Arts at the University of the Balearic Islands. Isabel Pérez Miró: Director of Bellver Castle, City History Museum. Jackie Waldren: Director of the Deià Museum. Joan Miquel Morey: Cultural manager of the excavations of Na Galera. Joana Maria Palou: Director of the Museum of Mallorca. Jordi Hernández: Co-director of the excavations of the Son Real Necropolis. Llorenç Oliver: Co-director of the excavations of Closos de can Gaià. Magdalena Salas: Director of the Manacor History Museum. Manuel Calvo: Professor in the area of Prehistory of the Department of Historical Sciences and Theory of Arts at the University of the Balearic Islands. Mateu Riera: Co-director of the excavations of the Pla de ses Figueres. Miguel Ángel Cau: Professor in the Department of Prehistory, Ancient History and Archaeology of the University of Barcelona. Natalia Hernández: Freelance, cultural tourism. Paula Amengual: Archaeological technician from the Son Fornés Archaeological Museum. Pere Jiménez: Technical manager of the Office of Business and Entrepreneurship of the Institute of Business Innovation of the Balearic Islands (IDI). Rafaela Riera: Cultural technician from the council of Sant Llorenç des Cardassar. Rosa Maria Aguiló Fiol: Curator from the Museum of Mallorca. Toni Micol: Archaeologist from the Sencelles-Costitx Archaeological Route. Toni Puig: Co-director of the Mestre Ramón excavations.


Project Members:

Carmen Estrada, Head of the Mallorca Rural Association. Beatriz Cuchí and Eugenio Sanchis, coordinators of the Project, Technicians from the Mallorca Rural Association. Albert Forés Gómez, archaeological technician responsible for communication and content. Gaizka Merino, photographs of museums and archaeological sites. Helena Inglada, external collaborator, archaeological technician of Mallorca Island Council. Jaume Deyà and Mercedes Àlvarez, archaeological technicians responsible for the design of itineraries and of the catalogue of archaeological products


Assistance with providing images:

Jordi Hernàndez: Mestre Ramon Archaeological Site. Magdalena Sales: S’Hospitalet Vell talayot. Mateu Riera: Pla de les Figueres Archaeological site and the Museum of Cabrera.